Our Thinking

We look at vines and wines like people and give them all the best we could desire for ourselves. We give them care through our daily attention and loving presence on the vineyards in respect of the utmost artisanal winemaking traditions. We provide a fresh and comfortable environment through the soundproofing of the premises and temperature control; tranquillity and harmony by applying music therapy in the cellar, a mix of classical music and sounds from nature to support the micro oxygenation and the activity of the living micro flora present in our natural wines. This mix is the key to our success.

We took great care in choosing the soil that became the home of our vineyards and made the conscious decision to plant them all around our winery. We wanted to be near our vines daily and be able to take the fresh picked grapes immediately into the cellar during the harvesting to preserve the top quality of the grapes for winemaking. This is our way to make a truly locally grown product. We carefully chose the wild-vines, the growing system and the pruning most suitable for our vines, to give life to our belief in absolute quality combining this with our strong will to vinify just on our own organic autochthonous grapes and bottle our entire organic wine production.

We believe the success of a wine has to start from the roots of the vine by choosing all the best for the fruit of our labour, at any sacrifice, to create a very limited production of the highest quality.

Every step is carried out with the care and the wisdom which only the human touch can express. We want our wine to proudly mirror the territory, the soil and the men who are its authors.

In the deepest respect for Nature, we have made our production cycle 100% sustainable by practising organic farming, without using irrigation and processing just our own grapes located all around our cellar. Taking advantage of a renewable energy source, we power all our production process with solar energy. Thereby, we can proudly guarantee we produce a Zero CO2 emission wine made just with our locally grown organic grapes.

Our business philosophy is no different. We meticulously manage every aspect of production from the vine, to the bottle, to the final stages of marketing by carefully selecting customers who understand, respect and share our thinking.

Our desire to communicate and explain what makes our Fatalone organic wines and in particular our Primitivo DOC Gioia del Colle unique and authentic, inspired us to create this website.